Simola Hillclimb

The excitement is rapidly building for the 14th edition of the Simola Hillclimb, which takes place in Knysna from 2 to 5 May 2024. While the competitors and the dazzling array of cars being enthusiastically driven up the 1,9 km Simola Hill are the main attraction, it also creates a fantastic marketing opportunity for sponsors and partners that play a vital role in its success.

The Simola Hillclimb is regarded as South Africa’s premier motoring and motorsport lifestyle event. The sponsors that have come on board are active participants in this spectacular showcase by promoting their products, entertaining guests with VIP hospitality, providing shuttles to get people around, equipping the marshals with essential safety gear or hosting the media.

“Last year’s Simola Hillclimb really raised the bar, and genuinely placed our event on par with the best hillclimbs in the world,” says Ian Shrosbree, MD of the Knysna Speed Festival which organises the Simola Hillclimb. “This was made possible thanks to the mix of the extremely high standard of the cars and drivers entered, the close competition throughout the three days of action, and the entertainment and activities on offer to visitors to the event.

“The stature of the Simola Hillclimb continues to grow both locally and internationally, and our enthusiastic sponsors and partners have been an essential part of lifting this event to new heights,” Shrosbree says. “Along with the obvious branding and marketing opportunities, the Simola Hillclimb provides an exciting platform for companies to engage and interact with the public while helping us raise the calibre of this event. We therefore want to acknowledge and thank them for partnering with us over the past few years, especially those who helped us get through the tough COVID-19 years.”